Multichannel marketing : metrics and methods for on and offline success /

Bibliographic Details

Main Author:	Arikan, Akin, 1969-
Format:	Book
Language:	English
Published:	Indianapolis, Ind. : Wiley Pub., [2008]
Series:	Serious skills.
Subjects:	Internet marketing. Multilevel marketing.
Online Access:	Contributor biographical information Publisher description Table of contents only