Social marketing : influencing behaviors for good /

Bibliographic Details

Main Author:	Kotler, Philip
Other Authors:	Lee, Nancy, 1932-
Format:	Book
Language:	English
Published:	Los Angeles : Sage Publications, [2008]
Edition:	3rd ed.
Subjects:	Social marketing. Behavior modification. Marketing social. Modification du comportement.
Online Access:	Contributor biographical information Publisher description Table of contents only