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Bayesian statistics and marketing /

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Bibliographic Details
Main Author: Rossi, Peter E. (Peter Eric), 1955-
Corporate Author: Wiley InterScience (Online service)
Other Authors: Allenby, Greg M. (Greg Martin), 1956-, McCulloch, Robert E. (Robert Edward)
Format: eBook
Language:English
Published: Hoboken, NJ : Wiley, [2005]
Subjects:
Marktonderzoek.
Methode van Bayes.
Bayesian statistical decision theory.
Marketing research > Mathematical models.
Marketing > Mathematical models.
Marketing > Modèles mathématiques.
Marketing > Recherche > Modèles mathématiques.
Statistique bayésienne.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:x, 348 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [335]-339) and index.
ISBN:0470863692
9780470863695
DOI:10.1002/0470863692