APA (7th ed.) Citation

Rossi, P. E., Allenby, G. M., & McCulloch, R. E. (2005). Bayesian statistics and marketing. Wiley. https://doi.org/10.1002/0470863692

Chicago Style (17th ed.) Citation

Rossi, Peter E., Greg M. Allenby, and Robert E. McCulloch. Bayesian Statistics and Marketing. Hoboken, NJ: Wiley, 2005. https://doi.org/10.1002/0470863692.

MLA (9th ed.) Citation

Rossi, Peter E., et al. Bayesian Statistics and Marketing. Wiley, 2005. https://doi.org/10.1002/0470863692.