Cover Image

OBD : the illusion of business and the business of illusion /

Bibliographic Details
Main Author: Conley, Lucas
Format: Book
Language:English
Published: New York : PublicAffairs, [2008]
Subjects:
Brand name products.
Branding (Marketing)
Branding (Marketing) > Social aspects.
Table of Contents:
  • Loyalty beyond reason
  • A branding company town
  • Feeding the monster
  • Buying our way into being
  • Ad creep
  • Poisoning the grapevine
  • Invisible branding
  • Getting inside our heads
  • Getting personal
  • The future of an illusion.