OBD : the illusion of business and the business of illusion /
| Main Author: | Conley, Lucas |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
PublicAffairs,
[2008]
|
| Subjects: |
Similar Items
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)
by: Neumeier, Marty
Published: (2003)
How to do business in branded goods : the construction and use of the marketing plan /
by: Morgan, Eric Albert George
Published: (1972)
by: Morgan, Eric Albert George
Published: (1972)
Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)
by: Arvidsson, Adam
Published: (2006)
Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)
by: Arvidsson, Adam
Published: (2006)
Creating powerful brands in consumer, service, and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (1998)
by: De Chernatony, L. (Leslie)
Published: (1998)
The business of brands /
by: Miller, Jon, 1971-
Published: (2004)
by: Miller, Jon, 1971-
Published: (2004)
Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)
by: Schley, Bill
Published: (2005)
Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)
by: Vaid, Helen
Published: (2003)
Brands and branding /
Published: (2004)
Published: (2004)
The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)
by: Hollis, Nigel
Published: (2008)
Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)
by: Pringle, Hamish
Published: (2008)
Brain tattoos : creating unique brands that stick in your customers' minds /
by: Post, Karen
Published: (2005)
by: Post, Karen
Published: (2005)
Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)
by: Fioroni, Michele
Published: (2009)
Competitive success : how branding adds value /
by: Davis, John
Published: (2010)
by: Davis, John
Published: (2010)
Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)
by: Apéria, Tony
Published: (2004)
Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)
by: Van Gelder, Sicco, 1964-
Published: (2003)
The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)
by: Ries, Al
Published: (2004)
Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)
by: Randall, Geoffrey, 1938-
Published: (2000)
Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)
by: Fisher-Buttinger, Claudia
Published: (2008)
Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)
by: Anholt, Simon
Published: (2003)
Smart things to know about brands & branding /
by: Mariotti, John L., 1941-
Published: (1999)
by: Mariotti, John L., 1941-
Published: (1999)
Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)
by: Heding, Tilde
Published: (2009)
Strong brands strong relationships /
Published: (2015)
Published: (2015)
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)
by: Aaker, David A.
Published: (2004)
The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)
by: Gerzema, John, 1961-
Published: (2008)
Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2004)
by: Roberts, Kevin, 1949-
Published: (2004)
Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)
by: Wheeler, Alina
Published: (2013)
Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2006)
by: Roberts, Kevin, 1949-
Published: (2006)
The future of brands : twenty-five visions /
Published: (2000)
Published: (2000)
Luxury brand management : a world of privilege /
by: Chevalier, Michel, 1943-
Published: (2008)
by: Chevalier, Michel, 1943-
Published: (2008)
The economy of brands /
by: Lindemann, Jan
Published: (2010)
by: Lindemann, Jan
Published: (2010)
Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)
by: Ind, Nicholas
Published: (2007)
Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)
by: Perry, Alycia
Published: (2003)
Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)
Published: (2005)
Brand relevance : making competitors irrelevant /
by: Aaker, David A.
Published: (2011)
by: Aaker, David A.
Published: (2011)
Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)
by: Hanlon, Patrick
Published: (2006)
Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)
by: Duffy, Neill
Published: (2003)
Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
by: Vincent, Laurence
Published: (2002)
by: Vincent, Laurence
Published: (2002)
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)
by: Taylor, David, 1964-
Published: (2004)
The brand innovation manifesto : how to build brands, redefine markets and defy conventions /
by: Grant, John, 1964-
Published: (2006)
by: Grant, John, 1964-
Published: (2006)