Strategic marketing for health care organizations : building a customer-driven health system /

Problems and cases in health care marketing /
Published: (2005)

How to write a marketing plan for health care organizations /
by: Winston, William J.
Published: (1985)

Health care market strategy : from planning to action /
by: Hillestad, Steven G.
Published: (2004)

Marketing health care /
by: MacStravic, Robin E. Scott
Published: (1977)

Health care marketing management : a case approach /
by: Cooper, Philip D., 1942-
Published: (1982)

Marketing health services /
by: Thomas, Richard K., 1944-
Published: (2005)

Marketing health services /
by: Thomas, Richard K., 1944-
Published: (2010)

Health care marketing plans : from strategy to action /
by: Hillestad, Steven G.
Published: (1984)

Implementing planned markets in health care : balancing social and economic responsibilities /
Published: (1995)

Market reforms in health care : current issues, new directions, strategic decisions /
Published: (1983)

Consumer health : a guide to intelligent decisions /
by: Cornacchia, Harold J.
Published: (1989)

Consumer health : a guide to intelligent decisions /
by: Cornacchia, Harold J.
Published: (1985)

Marketing health : smoking and the discourse of public health in Britain, 1945-2000 /
by: Berridge, Virginia
Published: (2007)

Consumer and market research in health care /
Published: (1988)

Health marketing quarterly.
Published: (1983)

The consumer's guide to health care /
by: Chisari, Francis V.
Published: (1976)

Building marketing effectiveness in healthcare /
Published: (1985)

Health marketing quarterly.

Responding to the challenge : health care marketing comes of age /
Published: (1986)

Healthcare market research : tools and techniques for analyzing and understanding today's healthcare environment /
by: Berkowitz, Eric N.
Published: (1997)

Managing health care demand /
by: MacStravic, Robin E. Scott
Published: (1998)

Market-driven health care : who wins, who loses in the transformation of America's largest service industry /
by: Herzlinger, Regina E.
Published: (1997)

Consumer health : facts, skills, and decisions /
by: Corry, James M.
Published: (1983)

Consumer health : a guide to intelligent decisions /
by: Cornacchia, Harold J.
Published: (1980)

How to get the best health care for your money : the family guide to new choices in health care /
Published: (1979)

Health care finance : cost, productivity, & strategic design /
by: Eastaugh, Steven R., 1952-
Published: (1998)

Health care costs : there are solutions /
by: Latham, W. Bryan, 1938-
Published: (1983)

Market-driven strategy : an executive's guide to health care's integrated environment /
by: MacCracken, Linda
Published: (1998)

Marketing health care into the twenty-first century : the changing dynamic /
by: Vitberg, Alan K.
Published: (1996)

Financing of health care /
Published: (1979)

Health care reform : learning from international experience /
Published: (1997)

Health services marketing : a practitioner's guide /
by: Thomas, Richard K., 1944-
Published: (2008)

Challenges in health care : a chartbook perspective, 1991 /
Published: (1991)

The Crisis in health care : costs, choices, and strategies /
Published: (1990)

Medicine and the market : equity v. choice /
by: Callahan, Daniel, 1930-2019
Published: (2006)

Medicine and the market : equity v. choice /
by: Callahan, Daniel, 1930-
Published: (2006)