Strategic marketing for health care organizations : building a customer-driven health system /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Shalowitz, Joel, 1953-, Stevens, Robert J. (Robert John), 1955-
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [2008]
Edition:	1st ed.
Subjects:	Medical care > United States > Marketing. Marketing of Health Services > methods > United States. Consumer Behavior > United States.
Online Access:	Publisher description Table of contents only Contributor biographical information

Description
Physical Description:	xx, 556 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780787984960 (cloth) 0787984965 (cloth)