APA (7th ed.) Citation

Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. Jossey-Bass.

Chicago Style (17th ed.) Citation

Kotler, Philip, Joel Shalowitz, and Robert J. Stevens. Strategic Marketing for Health Care Organizations: Building a Customer-driven Health System. San Francisco: Jossey-Bass, 2008.

MLA (9th ed.) Citation

Kotler, Philip, et al. Strategic Marketing for Health Care Organizations: Building a Customer-driven Health System. Jossey-Bass, 2008.