Customer relationship management : a global perspective /

Bibliographic Details
Other Authors:	Raab, Gerhard
Format:	Book
Language:	English
Published:	Aldershot, Hampshire, England ; Burlington, VT : Gower, [2008]
Subjects:	Customer relations > Management.

Description
Physical Description:	ix, 204 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780754671565 (alk. paper) 0754671569 (alk. paper)