The problem of political marketing /

Bibliographic Details
Main Author:	Savigny, Heather
Format:	Book
Language:	English
Published:	New York : Continuum, [2008]
Subjects:	Campaign management. Marketing > Political aspects.

Description
Item Description:	Errata slip inserted.
Physical Description:	147 pages ; 24 cm.
Bibliography:	Includes bibliographical references (pages [121]-141) and index.
ISBN:	9780826428561 (hardcover : alk. paper) 0826428568 (hardcover : alk. paper)