Cover Image

Branded male : marketing to men /

Bibliographic Details
Main Author: Tungate, Mark, 1967-
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2008.
Subjects:
Branding (Marketing)
Male consumers.
Target marketing.
Description
Physical Description:ix, 228 pages, 16 unnumbered pages of plates : color illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [222]-223) and index.
ISBN:9780749450113
0749450118