Marketing management : text and cases /

Bibliographic Details
Main Author:	Loudon, David L.
Corporate Author:	NetLibrary, Inc
Other Authors:	Stevens, Robert E., 1942-, Wrenn, Bruce
Format:	eBook
Language:	English
Published:	New York : Best Business Books, an imprint of The Haworth Press, [2005]
Subjects:	Marketing > Management. Marketing > Management > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xiii, 373 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	078903316X (electronic bk.)