rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing and the future of consumer behaviour
    sub title: introducing the virtual guardian angel
  name:
    name part: Poiesz, Theo.
    role:
      role term: creator
  name:
    name part: Raaij, W. Fred van.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2007
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xi, 228 pages : illustrations ; 24 cm.
  note: Theo B.C. Poiesz, W. Fred van Raaij.
  note: Includes bibliographical references (pages 216-220) and index.
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Marketing
    topic: Forecasting
  subject:
    topic: Consumer behavior
    topic: Forecasting
  subject:
    topic: Strategic planning
  classification: HF5415.13 .P64 2007
  classification: 658.8/02
  identifier: 1843767724 (hbk.)
  identifier: 9781843767725 (hbk.)
  identifier: 2007038602
  record info:
    record content source: DLC
    record creation date: 070920
    record change date: 20151109041259.0
    record identifier: in00002379033