The why of the buy : consumer behavior and fashion marketing /

Bibliographic Details
Other Authors:	Rath, Patricia Mink
Format:	Book
Language:	English
Published:	New York : Fairchild Books, [2008]
Subjects:	Fashion merchandising > United States > Textbooks. Consumer behavior > United States > Textbooks.

Description
Physical Description:	xxi, 474 pages : color illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1563674564 9781563674563