APA (7th ed.) Citation

Rath, P. M. (2008). The why of the buy: Consumer behavior and fashion marketing. Fairchild Books.

Chicago Style (17th ed.) Citation

Rath, Patricia Mink. The Why of the Buy: Consumer Behavior and Fashion Marketing. New York: Fairchild Books, 2008.

MLA (9th ed.) Citation

Rath, Patricia Mink. The Why of the Buy: Consumer Behavior and Fashion Marketing. Fairchild Books, 2008.