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Conjoint measurement : methods and applications /

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Gustafsson, A. (Anders), Herrmann, Andreas, 1964-, Huber, F. (Frank), 1965-
Format: eBook
Language:English
Published: Berlin ; New York : Springer, 2007.
Edition:4th ed.
Subjects:
Conjoint analysis (Marketing)
New products.
Product management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:vii, 373 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:3540714049
9783540714040
DOI:10.1007/978-3-540-71404-0