http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Market transformation -- Globalization -- Innovation -- Service pioneers -- Mobile consumer services -- Service innovation -- Content services -- Mobile media and entertainment -- Device formerly known as cellphone -- Mobile business services -- Mobile marketing and consumer behaviour -- Mobile business services -- Strategy and mobility.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2005. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Includes bibliographical references (pages 287-296) and index.