Cover Image

Destination marketing : an integrated marketing communication approach /

Bibliographic Details
Main Author: Pike, Steven
Format: Book
Language:English
Published: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2008.
Edition:1st ed.
Subjects:
Place marketing.
Tourism > Marketing.
Description
Physical Description:xv, 406 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 371-396) and index.
ISBN:0750686499 (pbk.)
9780750686495 (pbk.)