Cover Image

Brand meaning /

Bibliographic Details
Main Author: Batey, Mark
Format: Book
Language:English
Published: New York : Routledge, [2008]
Subjects:
Branding (Marketing)
Product management.
Description
Physical Description:xix, 257 pages, 2 unnumbered pages of plates : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographical references (pages 225-232) and indexes.
ISBN:9780805864557 (alk. paper)
0805864555 (alk. paper)
9780805864540 (hbk.)
0805864547 (hbk.)