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The marketing director's role in business planning and corporate governance /

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Bibliographic Details
Main Author: Michaluk, Gerald
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2007]
Subjects:
Corporate governance.
Marketing executives.
Online Access:Contributor biographical information
Publisher description
Table of contents only
Description
Physical Description:xvi, 296 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [275]-276) and index.
ISBN:9780470515808
0470515805