Cover Image

30 second seduction : how advertisers lure women through flattery, flirtation, and manipulation /

Bibliographic Details
Main Author: Gardner, Andrea
Format: Book
Language:English
Published: Berkeley, CA : Seal Press : [2008]
Subjects:
Women consumers > United States.
Women in advertising > United States.
Marketing > United States.
Table of Contents:
  • The scholar
  • The best friend
  • The fan
  • The player
  • The show-off
  • The dreamboat
  • The romantic
  • The sneak
  • The fence mender
  • Epilogue.