http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
how the best managers get outstanding results
The two keys to breakthrough results -- First law : costs and prices always decline -- Second law : competitive position determines your options -- Third law : customers and profit pools don't stand still -- Fourth law : simplicity gets results -- Where you're starting from : diagnosing your point of departure -- Where you're going : mapping your point of arrival and making a plan -- The road to results.
Mark Gottfredson and Steve Schaubert ; with John Case and Kath Tsakalakis.
Includes bibliographical references (pages [343]-350) and index.