The advertised mind : ground-breaking insights into how our brains respond to advertising /

Bibliographic Details
Main Author:	Du Plessis, Erik
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	London ; Sterling, Va. : Millward Brown/Kogan Page, 2005.
Subjects:	Advertising > Psychological aspects. Advertising > Research. Human information processing > Research. Electronic books.
Online Access:	Connect to the full text of this electronic book

by Du Plessis, Erik
Published 2005

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by Du Plessis, Erik
Published 2005

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Table of contents
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