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Our daily meds : how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs /

The author shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.

Bibliographic Details
Main Author: Petersen, Melody, 1964-
Format: Book
Language:English
Published: New York : Farrar, Straus and Giroux, 2008.
Edition:1st ed.
Subjects:
Drugs > United States > Marketing.
Drug Industry > economics > United States.
Drug Industry > ethics > United States.
Biomedical Research > economics > United States.
Marketing > ethics > United States.
Physician's Practice Patterns > ethics > United States.
Drug Prescriptions > economics > United States.
Online Access:Contributor biographical information
Publisher description
Description
Summary:The author shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.
Item Description:"Sarah Crichton books."
Physical Description:432 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages [409]-411) and index.
ISBN:9780374228279 (hardcover : alk. paper)
0374228272 (hardcover : alk. paper)