Strategies in markets for experience and credence goods /

Bibliographic Details
Main Author:	Benz, Men-Andri
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitäts-Verlag, 2007.
Edition:	1. Aufl.
Series:	Gabler research. Markets and organisations.
Subjects:	Erfahrungsgut. Marketingstrategie. Vertrauensgut. Consumer behavior. Consumer goods. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xv, 120 pages : illustrations, map ; 21 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	3835095803 9783835095809
DOI:	10.1007/978-3-8350-9580-9