Cover Image

Hispanic customers for life : a fresh look at acculturation /

Bibliographic Details
Main Author: Valdés, M. Isabel
Format: Book
Language:English
Published: Ithaca, N.Y. : Paramount Market Publishing, [2008]
Subjects:
Hispanic American consumers.
Hispanic American consumers > Statistics.
Latin Americans > United States.
Target marketing > United States.
Hispanic Americans > Cultural assimilation.
Table of Contents:
  • U.S. Latinos: from 15+ percent to 25+ percent
  • Born/not born in the USA
  • Recovering the latino soul
  • Latinos in society
  • Marketing today and tomorrow: the emotional-cultural paradigm
  • Share of heart: the philosophy
  • Revisiting the in-language approach
  • The genage paradigm
  • The youth segments
  • The adult segments
  • Making a marketing choice based on acculturation.