Best practices in store planning /

"In Best practices in store planning, Anne Marie Luthro discusses the anatomy of a store. Beginning with the question, "Where does your store start?" she travels from the store parking lot and windows, "shops" some aisles, and ends with lasting impressions generated by the...

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Bibliographic Details
Main Author:	Luthro, Anne Marie
Corporate Author:	Envirosell
Format:	Video DVD
Language:	English
Published:	New York : Envirosell Media, 2008.
Subjects:	Stores, Retail > Planning. Store decoration. Store fixtures. Educational films.

Table of Contents:

Where does your store start?
Windows
Entrances
Shopping behavior
Interactives
Oases
Communication & signage
Sales associates
Play/atmosphere
Cashwrap
Creating experience.