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Coca-globalization : following soft drinks from New York to New Guinea /

Bibliographic Details
Main Author: Foster, Robert John, 1957-
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2008.
Edition:1st ed.
Subjects:
Commerce > Social aspects.
Cola drinks > Social aspects.
Consumers > Social aspects.
Culture and globalization.
Online Access:Contributor biographical information
Table of contents only
Publisher description
Table of Contents:
  • The social life of worldly things : commodity consumption and globalization
  • Glocalizing Coca-Cola : the multilocal multinational corporation
  • Qualifying products : trademarks, brands, and value creation
  • A network of perspectives : the meanings of soft drinks in Papua New Guinea
  • Corporations, consumers, and new strategies of citizenship
  • Shareholder activism : consumer citizenship inside the corporation
  • Pouring rights : politics, products, agency, and change
  • Conclusion : product networks and the politics of knowledge.