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The marketing plan handbook /

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Bibliographic Details
Main Author: Wood, Marian Burk
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, [2008]
Edition:3rd ed.
Subjects:
Marketing > Management > Handbooks, manuals, etc.
Online Access:Table of contents only
Description
Physical Description:xv, 190 pages : illustrations ; 25 cm. + 1 CD-ROM (4 3/4 in.).
Bibliography:Includes bibliographical references (pages 168-180) and index.
ISBN:0132237555 (pbk.)
9780132237550 (pbk.)