Stopwatch marketing : take charge of the time when your customer decides to buy /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Portfolio,
2008.
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Table of Contents:
- The problem
- The solution
- Impatient shopping
- Recreational shopping
- Reluctant shopping
- Painstaking shopping
- Discovery : identifying your selling quadrant
- Web analytics : timing your stopwatch
- Distribution : allocating your marketing resources
- Activation : creating, refining, and executing your stopwatch strategy.