Advertising media planning : a brand management approach /

Advertising media planning /
by: Sissors, Jack Zanville, 1919-
Published: (2002)

Essentials of media planning : a marketing viewpoint /
by: Barban, Arnold M.
Published: (1993)

Kellogg on advertising & media : the Kellogg School of Management /
Published: (2008)

The media handbook : a complete guide to advertising, media selection, planning, research, and buying /
by: Katz, Helen E.
Published: (2010)

Advertising media A to Z : the definitive resource for media planning, buying, and research /
by: Surmanek, Jim
Published: (2004)

Directory of print media advertising resources : nearly 400 sources for facts and figures needed by the print media planner and buyer /
by: Ehler, R. L. (Richard Lee), 1930-
Published: (1992)

Effective media planning : a guide to help advertisers and agencies develop plans that work /
by: Priemer, August B.
Published: (1989)

Advertising media sourcebook /
by: Turk, Peter B.
Published: (1997)

Advertising media sourcebook /
by: Turk, Peter B.
Published: (1997)

Advertising media sourcebook /
by: Barban, Arnold M.
Published: (1989)

Advertising media models : a practical guide /
by: Rust, Roland T.
Published: (1986)

Advanced media planning /
by: Rossiter, John R.
Published: (1998)

Digital advertising /
by: McStay, Andrew, 1975-
Published: (2010)

Media planning workbook : with discussions and problems /
by: Sissors, Jack Zanville, 1919-
Published: (1979)

Media planning workbook : with discussions and problems /
by: Goodrich, William B.
Published: (1996)

Media planning : a practical guide /
by: Surmanek, Jim
Published: (1996)

When to advertise /
by: Broadbent, Simon
Published: (1999)

The advertising controversy : evidence on the economic effects of advertising /
by: Albion, Mark S., 1951-
Published: (1981)

The advertiser's handbook for budget determination /
by: Broadbent, Simon
Published: (1988)

Introduction to advertising media : research, planning, and buying /
by: Surmanek, Jim
Published: (1993)

The advertising budget : the advertiser's guide to budget determination /
by: Broadbent, Simon
Published: (1989)

Essentials of media planning : a marketing viewpoint /
by: Barban, Arnold M.
Published: (1993)

Adweek-Media market directory.

The media handbook : a complete guide to advertising media selection, planning, research, and buying /
by: Katz, Helen E.
Published: (2003)

Effective frequency : the relationship between frequency and advertising effectiveness /
by: Naples, Michael J.
Published: (1979)

Advertising and branding basics.
Published: (2021)

Handbook of research on the future of advertising and brands in the new entertainment landscape /
Published: (2023)

Brand power /
Published: (1994)

How to use advertising to build strong brands /
Published: (1999)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Brand equity & advertising : advertising's role in building strong brands /
Published: (1993)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /
by: Davis, Robert, 1967-
Published: (2015)

A master class in brand planning : the timeless works of Stephen King /
by: King, Stephen, 1931-2006
Published: (2007)

The Routledge companion to advertising and promotional culture /
Published: (2013)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2004)