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Advertising media planning : a brand management approach /

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Bibliographic Details
Main Author: Kelley, Larry D., 1955-
Other Authors: Jugenheimer, Donald W.
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2008]
Edition:2nd ed.
Subjects:
Advertising media planning.
Brand name products.
Marketing.
Online Access:Table of contents only
Description
Item Description:Includes index.
Physical Description:viii, 188 pages : illustrations ; 23 cm.
ISBN:9780765620323 (cloth : alk. paper)
0765620324 (cloth : alk. paper)
0765620332 (pbk. : alk. paper)
9780765620330 (pbk. : alk. paper)