APA (7th ed.) Citation

Kelley, L. D., & Jugenheimer, D. W. (2008). Advertising media planning: A brand management approach (2nd ed.). M.E. Sharpe.

Chicago Style (17th ed.) Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. 2nd ed. Armonk, N.Y.: M.E. Sharpe, 2008.

MLA (9th ed.) Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. 2nd ed. M.E. Sharpe, 2008.