The undermining of beliefs in the autonomy and rationality of consumers /

Bibliographic Details
Main Author:	O'Shaughnessy, John, 1927-
Other Authors:	O'Shaughnessy, Nicholas J., 1954-
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2008.
Series:	Routledge interpretive marketing research series.
Subjects:	Consumers' preferences. Consumer behavior. Consumers > Research. Marketing > Psychological aspects.
Online Access:	Table of contents only

Description
Physical Description:	xiii, 139 pages ; 25 cm.
Bibliography:	Includes bibliographical references (pages [122]-132) and index.
ISBN:	9780415773232 (hb) 0415773237 (hb)