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Journal of promotion management.

Bibliographic Details
Uniform Title:Journal of promotion management (Online)
Format: Journal
Language:English
Published: Binghamton, N.Y. : Haworth Press.
Subjects:
Motivation research (Marketing) > Periodicals.
Consumers > Periodicals.
Sales promotion > Periodicals.
Marketing > Management > Periodicals.
Advertising > Periodicals.
Online Availability: Check for online availability
Description
Published:Print began with vol. 1, no. 1, published in 1992.
Item Description:Description based on: Volume 7, number 1/2 (2001); title from journal information screen (FirstSearch, viewed Mar. 18, 2004).
Electronic resource.
Physical Description:Also issued in print.
Publication Frequency:Quarterly
Format:Mode of access: World Wide Web.
ISSN:1540-7594
1049-6491