Cover Image

The American campaign : U.S. presidential campaigns and the national vote /

Show other versions (3)
Bibliographic Details
Main Author: Campbell, James E., 1952-
Format: Book
Language:English
Published: College Station : Texas A&M University Press, [2008]
Edition:2nd ed.
Series:Joseph V. Hughes, Jr. and Holly O. Hughes series on the presidency and leadership.
Subjects:
Presidents > United States > Election.
Political campaigns > United States.
Voting > United States.
Election forecasting > United States.
Political science > United States.
Table of Contents:
  • The impact of presidential campaigns
  • The theory of the predictable campaign
  • Studying the effects of campaigns
  • The stable context of the campaign
  • Presidential incumbency
  • The economic context of the campaign
  • The normal course of the campaign
  • Electoral competition and unsystematic campaign effects
  • How campaigns matter
  • Epilogue : the 2008 campaign.