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Product experience /

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Bibliographic Details
Other Authors: Schifferstein, H. (Hendrik), 1964-, Hekkart, Paul
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier, [2008]
Subjects:
Consumers' preferences.
Brand choice > Psychological aspects.
Consumer behavior.
New products.
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Published 2008
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Published 2008
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