Product experience /

Bibliographic Details
Other Authors:	Schifferstein, H. (Hendrik), 1964-, Hekkart, Paul
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Elsevier, [2008]
Subjects:	Consumers' preferences. Brand choice > Psychological aspects. Consumer behavior. New products.

Description
Physical Description:	xxiii, 662 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780080450896 (hbk.) 008045089X (hbk.)