Key account plans : the practitioners' guide to profitable planning /

Bibliographic Details
Main Author:	Ryals, Lynette
Other Authors:	McDonald, Malcolm
Format:	Book
Language:	English
Published:	Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2008.
Edition:	1st ed.
Subjects:	Selling > Key accounts. Marketing > Key accounts.

Description
Item Description:	Includes index.
Physical Description:	viii, 396 pages : color illustrations ; 25 cm.
ISBN:	0750683678 9780750683678