http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Introduction -- Politics in an age of manufactured images -- Political cognition -- Political marketing -- Traditional models of voter behavior -- A model of voter's choice behavior : a Newman and Sheth approach -- Predictive models of voter behavior : a reinterpretation of Newman's approach -- Constructive mind : political marketing, freedom, and democracy.
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman.
Includes bibliographical references (pages 219-232) and index.