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International marketing in the network economy : a knowledge-based approach /

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Bibliographic Details
Main Author: Kohlbacher, Florian
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2007.
Subjects:
Export marketing.
Knowledge management.
Description
Physical Description:xx, 254 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 215-250) and index.
ISBN:0230515703 (alk. paper)
9780230515703 (alk. paper)