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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /

Bibliographic Details
Main Author: Williams, Alison
Other Authors: Mullin, Roddy
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2008.
Subjects:
Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing)
Description
Physical Description:xxv, 241 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (page [237]) and index.
ISBN:0749450258
9780749450250