A risk-benefit perspective on early customer integration /

Bibliographic Details
Main Author:	Kausch, Christoph
Format:	Book
Language:	English
Published:	Heidelberg ; New York : Physica-Verlag, [2007]
Series:	Contributions to management science.
Subjects:	New products > Management. Technological innovations > Management. Customer relations > Management.

by Kausch, Christoph
Published 2007

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