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A risk-benefit perspective on early customer integration /

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Bibliographic Details
Main Author: Kausch, Christoph
Format: Book
Language:English
Published: Heidelberg ; New York : Physica-Verlag, [2007]
Series:Contributions to management science.
Subjects:
New products > Management.
Technological innovations > Management.
Customer relations > Management.
Description
Physical Description:xvi, 244 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages [221]-244).
ISBN:3790819611
9783790819618
ISSN:1431-1941