Evaluating public relations : a best practice guide to public relations planning, research and evaluation /

Bibliographic Details
Main Author:	Watson, Tom, 1950-
Other Authors:	Noble, Paul, 1955-
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2007.
Edition:	2nd ed.
Series:	PR in practice series.
Subjects:	Public relations > Evaluation. Public relations > Evaluation > Case studies.
Online Access:	Publisher description

Description
Item Description:	Previous edition: 2005.
Physical Description:	iv, 252 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [244]-250) and index.
ISBN:	9780749449797 0749449799