Global brand integrity management : how to protect your product in today's competitive environment /

Bibliographic Details
Main Author:	Post, Richard S.
Other Authors:	Post, Penelope N.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2008]
Subjects:	Brand name products. Trademark infringement > Prevention. Product counterfeiting > Prevention. Product management.
Online Access:	Table of contents only Publisher description