Successful direct marketing methods : interactive, database, and customer-based marketing for digital age /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2008]
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| Edition: | 8th ed. |
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| Item Description: | Previous edition: Chicago, Ill.: McGraw-Hill, 2001. Includes index. |
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| Physical Description: | xxviii, 663 pages : illustrations ; 25 cm. |
| ISBN: | 9780071458290 (hbk.) 0071458298 (hbk.) |