The satisfied customer : winners and losers in the battle for buyer preference /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2007.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
Table of Contents:
- Introduction
- The big picture
- The science of customer satisfaction
- When customer satisfaction matters and when it deosn't
- Customer satisfaction and stock returns: the power of the obvious
- Things aren't always what they seem : inadvertently damaging customer assets
- Customer asset management: offense versus defense
- Putting the numbers to work.