Cover Image

A framework for marketing management /

Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [2007]
Edition:3rd ed.
Subjects:
Marketing > Management.
Description
Physical Description:xxii, 360 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0131452584
9780131452589